Print and Product

CONNOR
MARTIN

Product copy is a foundational pillar in product marketing. Attached to a retail product are details for online listings, promotional print materials such as box labels and hang tags, and descriptions. They can come in the form of feature points or detailed product descriptions. The body of product copy attached to a model is used all over, from promotional videos to social media, print materials, e-commerce listings and more. More than almost any other family of text copy, product copy depends on Search Engine Optimization. Every title, description, and feature is researched and crafted to rank highest for desired keywords and make the product as visible as possible to searchers and shoppers. SEO leads the way, hand in hand with the clear communication and brand voice that are critical in all marketing language.

Manta Angler Kayak

Direct Link

Marketing Product Description

Get ready to set out and pull in the catch of a lifetime with the Lifetime Manta Angler Kayak. Enjoy kayak fishing at its best with this top-of-the-line, feature-rich angler kayak designed to give you the tools you need for a great outing. With a uniquely wide, double-beam catamaran-style design, you can enjoy top-tier stability as you fish, and even stand up to cast and reel or sit down at your leisure, and use the EVA deck pad for comfort. Equip your accessories on four universal mounts and enjoy the spacious storage area with secure bungee on the stern, as well as a closeable bow storage hatch. Fish in comfort on the adjustable framed seat and adjustable footrests, so no matter how tall you are, your fishing craft is built to fit. Transport it to and from the water easily using the heavy-duty front and rear handles. With two forward flush-mounted rod holders and four rear rod holders, you can troll easily or free up your hands to manage equipment on the ample-sized deck, and keep all your rods ready for quick access. Want to set up a motor? The addition of the motor mount accessory will have you skimming over the water as you find the perfect spot. The Lifetime Manta Angler Kayak is made of high-density polyethylene that is lightweight and extremely durable, as well as UV and impact resistant. With scupper holes to drain water away from the deck and chine rails for speed and tracking, you can go anywhere you need to find that lunker. Enjoy the pinnacle of kayak fishing with the Lifetime Manta Angler Kayak.

Feature Points

Universal Accessory Mounts
Extra-Wide Design for Premium Stability
Two Forward Rod Holders and Four Rear Rod Holders
UV- and Impact-Resistant High Density Polyethylene Construction
Adjustable Framed Seat
EVA Deck Pad
Double Water Bottle Holders
Optional Motor Mount Accessory
Extra Large Rear Storage with Bungee
Bow Storage Compartment
Self-Draining Scupper Holes
Chine Rails for Stability, Speed, and Tracking
Adjustable Footrests
Heavy-Duty Front and Rear Handles
Paddle Keeper
Stability Strap for Stand-Up Casting

Features and Benefits

Adjustable Comfort - Framed seat and footrests are adjustable to fit any paddler, and an EVA deck pad offers additional comfort.
Six Flush-Mounted Rod Holders - With two forward rod holders and four rear rod holders, you can free up your hands, set up easy trolling, and keep all your different rods ready for quick access.
Extra-Large Storage - Bow storage compartment hatch with bucket and rear tankwell with bungie offer plenty of space for all your gear.
Built for Stability - Wide double-beam catamaran style hull offers stability to kneel, sit, stand, and move between all three, so you can perform and fishing operation with confidence.
Motor Mount Accessory - Set off with a built-in transom motor mount, so you can navigate the water with speed and precision (provided separately).
High-Density Polyethylene Construction - Kayak hull is made from blow-molded high-density polyethylene (HDPE) which is lightweight, highly durable, and boasts heavy-duty impact and UV resistance.
Feature-Rich Top-of-the-Line Angler - Extra features like scupper holes, water bottle holders, a paddle keeper, accessory mounts, and heavy-duty front and rear handles give anglers everything they need for a complete and enjoyable fishing experience.
Stability Strap - Deck-attached strap is fixed firm to make it easy to get upright for stand-up casting. Stand up easily without worrying about wobbling the kayak or falling out.

Bypass Frame Folding Chair

Link Currently Unavailable

Marketing Product Description

Whether you’re setting up extra seating in your dining room or kitchen, preparing for an event, or providing additional chairs for camping and picnics, the Lifetime Folding Chair has the quality and features to suit all your seating needs. Use it to provide comfortable, convenient seating for your conference, church, school, business, or event, or easily grab a couple as chairs for games with friends and family. Enjoy the ease and convenience of a lightweight, durable design provided by a high-density polyethylene construction and premium powder-coated steel frame. You can take advantage of easy storage without sacrificing comfort thanks to the self-bypass folding system, which offers a larger contoured seating area with a more discreet folding profile. A UV-protected build and all-weather finish ensure that you don’t have to worry about damage from the elements, so you can use the chair indoors or outdoors for years. Your floors are protected by foot caps on the end of the chair legs, and your comfort comes first with premium chair ergonomics including a wide seat and tall back, allowing for extended use. You can also worry less about maintenance—the Lifetime folding chair is stain resistant and easy to clean. You can rely on premium build materials that ensure a lighter chair with superior strength, exceeding all ANSI and BIFMA standards. Set it up on your patio and enjoy the sunset, supply your office with plenty of chairs for all-purpose use, or add it as another comfortable seat in your living room—no matter where you need seating, the Lifetime Folding Chair has the quality and features to make your life both simpler and more comfortable.

Feature Points

Superior Strength and Durability
Indoor or Outdoor Use
Stain Resistant and Quick to Clean
Made of UV-Protected High-Density Polyethylene (HDPE)
Steel Frame with All-Weather Finish
Designed for Durability, Contoured for Comfort
Exceeds ANSI/BIFMA Standards
Bypass Folding Frame for More Compact Profile
Wide Seat and Tall Back
Improved Seating Area
Powder-Coated Steel for Lighter Chair with Increased Strength
Foot Caps Protect Your Floor
10-Year Limited Warranty

Features and Benefits

Contoured for Comfort - Chair back and seat are contoured to your shape for maximum comfort.

Premium Steel Frame - Frame is durable, powder-coated steel for a lightweight chair with maximum strength that is easy to carry and extremely durable.

Non-Marring Foot Caps - Durable caps on the end of the chair legs prevent floor damage.

High-Density Polyethylene Build - UV-protected plastic chair construction is all-weather resistant, stain resistant, easy to clean, and durable.

Bypass Folding Frame - Innovative folding system offers greater seating space with a more compact storage profile.

Improved Ergonomics - Molded handles on the chair back and seat bottom make carrying the chair easier than ever.

Adventure Tower Playset

Direct Link

Marketing Product Description

Let your child's imagination soar as they play on their very own Lifetime Adventure Tower Playset! Ideal for children ages 3-12, the Adventure Tower will provide the perfect location for your child's physical and mental development. Let them swing in the jungle, climb Mt. Everest, or achieve their dreams of becoming an acrobat as they use the many features the Adventure Tower comes with. From the tube slide and trapeze to the climbing walls and clubhouse, your kids will spend hours outside with friends and family. With a lookout tower above a covered playhouse, there’s plenty to do for kids of various ages. A climbing wall and storefront will keep kids engaged and imaginative for endless outdoor fun. Children can play alone or together on a pair of belt swings. Built for safety and reliability, the Lifetime Adventure Tower features protective rubber coating on swing chains, rounded corners on all shapes and protective caps over hard edges. A double-wall high-density polyethylene structure and galvanized, powder-coated steel ensure your playset will not warp, rot, or splinter, and that it will endure the elements without breaking down, meaning less maintenance and more safety. Give your kids the opportunity to learn and grow as they play with the Lifetime Adventure Tower Playset.

Feature Points

Clubhouse with Hardtop Roof
Low Maintenance - No Staining or Painting Required
Passes Playground Performance and Safety Standards
Soft Rubber Grips on Swing Chains to Prevent Pinching or Snagging
Tube Slide
Integrated Car Map on Tower Floor
UV Resistant - Retains Strength and Maintains Color
Free Standing – No Need for Cement
1 Trapeze Bar and 2 Swings
All-Weather Resistant – Will Not Crack, Warp, Rot, or Splinter
Two Sturdy 3-D Climbing Walls
Hard Edges are Rounded or Covered with Plastic Caps
No Lead-Based Material
Steering Wheel

Features and Benefits

Covered Clubhouse - Features heavy-duty roof.

Rust-Resistant Zinc-Coated Chains - Rubberized grips to prevent pinching.

Low Maintenance - Built to last for years and provides a low maintenance design that requires no sanding, painting, or staining.

Tube Slide - Constructed of UV-Protected High-Density Polyethylene (HDPE).

Safe and Strong Steel Construction - Passes playground performance and safety standards.

Roof and Molded Components - High-Density Polyethylene (HDPE)

Additional Samples (click names for direct link)

5-Gallon Water Cooler

When it comes to adventure, you should have a drink cooler that’s as versatile as you are. The Lifetime 5-Gallon High-Performance Water Cooler is the ultimate companion for wherever life takes you. With a 5-gallon capacity, it’s transportable while still holding plenty of fluid, making it perfect for your sports matches, camping trips, or cookouts. You can rely on your drinks staying cold inside the thick, insulated walls, or fill it with hot cider or cocoa that will stay warm for hours. Take the Water Cooler anywhere with ease using the comfort-grip rope handle and ergonomic profile. The lightweight, durable build makes it perfect for portability, and it will remain sturdy, strong, and reliable through all your outings and adventures. Innovative features like a removable non-leak spout with superior air vent and a spill-proof lid will make filling the cooler and dispensing drinks a breeze. When you need to stay hydrated or keep your food and drinks packed in a safe, secure container, this cooler offers the features you’re looking for. The Lifetime 5-Gallon High-Performance Water Cooler is the drink jug that can handle anything, whether it’s a trek through the mountains, a campout with the family, or just a sunny day at the park.

PVMNT Outdoor Basketball

Take your game to the next level with the Lifetime PVMNT Premium Outdoor Basketball. Play competitively or practice with this full-sized ball, which measures in at a regulation size of 29.5 inches (size 7). Designed for maximum playability and excellent action, this ball will be a top choice for your serious games and casual play sessions. The soft-grip surface repels dirt and maintains premium handling and friction, so you can rely on it as your go-to ball through months and even years of intense play. The PVMNT surface maintains grip and comfort and doesn’t become coarse or harsh to handle over time. Enjoy the high visibility and long-lasting durability of the soft-grip material. The Lifetime PVMNT Premium Outdoor Basketball is shipped deflated to ensure a user experience free of puncturing, damage, and wear, while allowing you to inflate the ball to your desired level. Experience outdoor basketball as it is meant to be played with the durable soft-grip action of the Lifetime PVMNT Premium Outdoor Basketball.

Snow Pusher

Snow removal is faster and easier than ever with the Lifetime Snow Pusher. More powerful and easier to use than a snow shovel, this heavy-duty, intuitive tool is your own personal snow plow. At 42” wide, it’s the perfect size to clear sidewalks and large enough to make snow removal quicker and easier in driveways. You’ll be able to push it with ease using the ergonomic grips and lightweight steel U-frame handle. Enjoy the impressive durability and strength of a high-density polyethylene construction that won’t crack or split and won’t scratch or scuff your deck and driveway. The flat blade design moves comfortably over cracks in pavement. You can put more weight behind the tool with the dual-support handle, and the upper blade curve keeps snow from falling over the top of it, so you can skiff off snow and keep your walks and driveway clear. The thin profile lets you store it discreetly when not in use, making it an essential piece of equipment for snow removal. You can rely on it for years, as the powder-coated steel handle and dual-wall blade were built to last for many winters to come. When you want your sidewalk and driveway cleared, the Lifetime Snow Pusher is the heavy-duty hand-operated snow plow tool that will get the job done, better than a snow shovel.

Print Material Samples

Below you fill find images of the insert brochure that comes with Lifetime coolers, as an example of text copy in print materials such as those that are presented with products in the physical space.