Social Media Content
CONNOR
MARTIN
Social media has been and remains the most consistent and far-reaching method of communicating with customers and potential customers. My work with social media covers concepts, campaign strategies, scripting, performance, and captions/descriptions. I develop content for TikTok, Instagram, Facebook, YouTube, and X, as well as additional platforms according to unique team needs. Direct links are provided below, as well as a few selected highlights and in-page clips.
Selected Samples (click titles to view)
This multi-platform campaign was a huge success for engagement and traffic, both online and brick and mortar. A tremendous amount of content was prepared for the week-long social blitz, and all of it was scripted and posted with captions and descriptions. Copy needs were heightened; many posts contained details for giveaways and instructions for participation. Across all content on all platforms over the course of the campaign, views and likes numbered well into the millions.
An example of quick content development alongside active trends for maximum engagement. On the TikTok platform especially, close work is done with the Social Media Manager to identify trends that can serve as a framework for brand content. Copy and content strategy then works to quickly script, plan, and perform the content. This post sits at over 250,000 views.
This single-platform campaign relied on scripted original content, not active trends, to catch the algorithm and generate engagement. Fresh, original ideas are essential to the consistent production of content. This post crossed 400,000 views; other kayak season pieces pushed totals even higher.
Manta Kayak Announcement (Instagram)
Displaying a range of social content styles, the Manta announcement demonstrates a more straightforward corporate communication about a product in a way that still generates engagement. This concept and caption were provided to create a confident, direct, and hard-hitting post announcing a new top-of-the-line model.
Most of the time, social content carries over across multiple platforms. Content from the Video and Audio page, which is generally hosted on YouTube, may also appear on rapid-experience social channels like TikTok and reels. Content always needs to be prepared, adapted, and posted in a way that will best benefit its presence on its particular medium. This scripted educational video was pushed on Instagram where it did well.
